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Wear Wool, Not Waste – 40 million views, and counting...

Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times in the first three weeks since its launch on September 23.
Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times in the first three weeks since its launch on September 23.
The eye-catching campaign, released by AWI’s subsidiary The Woolmark Company, follows the successful Wear Wool, Not Fossil Fuel campaign, this time framing the fibre as a transformational solution to fashion’s environmental challenges.
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