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AWEX EMI
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1332
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1185
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Wear Wool, Not Waste – 40 million views, and counting...
Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign was viewed more than 40 million times in the first three weeks since its launch on 23 September, 2024.
Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times in the first three weeks since its launch on 23 September, 2024.
The eye-catching campaign, released by AWI’s subsidiary The Woolmark Company, follows the successful Wear Wool, Not Fossil Fuel campaign, this time framing the fibre as a transformational solution to fashion’s environmental challenges.
Articles That Might Interest You
Measurement, focus and fibre diameter: how Will and Nina Bennett are keeping wool in their enterprise mix
At a time when many producers are reassessing the role of wool in their business, Tasmanian woolgrowers Will and Nina Bennett have taken a different path. Rather than stepping away from wool, the Bennett family made a deliberate decision to stay in the industry but changed how they managed it.
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Most common diseases and conditions seen in sheep in 2025
The Tasmanian Livestock Health Report summarises information on livestock diseases and conditions observed by rural service providers across Tasmania. Following is a summary of the most common diseases and conditions seen in sheep in Tasmania during 2025.
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Beating drench resistance: it’s a matter of management
Effective worm control underpins profitable wool production — yet drench resistance is eroding the performance of many commonly used drenches. Recent data indicates resistance is widespread across Tasmania and growing. Consulting veterinarian, Dr Bruce Jackson, says with the right testing and management woolgrowers can slow its progression and maintain drench efficacy in their flocks.
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