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AWEX EMI 1186 -4
Micron 17 1717 -
Micron 18 1580 -8
Micron 19 1462 -19
Micron 20 1421 -5
Micron 21 1394 -9
Micron 22 1386n +7
Micron 25 684 -11
Micron 26 570 -15
Micron 28 410 +5
Micron 30 357 -3
Micron 32 325 +5
MCar 717 -1

Wear Wool, Not Waste – 40 million views, and counting...

Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times in the first three weeks since its launch on September 23.

Australian Wool Innovation (AWI)’s powerful Wear Wool, Not Waste campaign has been viewed more than 40 million times in the first three weeks since its launch on September 23.

The eye-catching campaign, released by AWI’s subsidiary The Woolmark Company, follows the successful Wear Wool, Not Fossil Fuel campaign, this time framing the fibre as a transformational solution to fashion’s environmental challenges.

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WEAR WOOL CAMPAIGN

 

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